OEK PRIMA 2.0 2020

2 www.oechsle.de PRIMA 2.0 – THE INNOVATIVE SHELF MANAGEMENT SYSTEM GOOD SHELF MANAGEMENT A HEAD START IN SALES The visibility of products significantly influences con- sumers’ purchasing decisions. Well-managed shelves make it easy for customers to find the right product and its appropriate price. Clear and well-structured shelf management is therefore essential for increas- ing impulse buying and consequently sales. At the same time, the time needed to tidy the shelves is reduced and the costs for shelf maintenance are lowered. SLOW FEED – THE GENTLE PUSHER This pusher variation has a special mechanism that adjusts the force needed to push products gently and care- fully to the front of the shelf, ensuring that products do not fall to the front when a package is removed. The Slow Feed also makes it easier to restock the shelves. The product pusher can first be pushed to the back and the resulting delay can be used to place products on the shelf with both hands. « Better product visibility increases sales. » FROM THE CONSUMER’S PERSPECTIVE: • Flexible and quick adjustments after layout changes • Early recognition of sold-out products • Full product presentation through product pushers • Reduction of labour costs when products are at the front of the shelf • Appealing and well-managed presentation of products • Matching product and price labelling • Products are easy to reach on the shelves FROM THE RETAILER’S PERSPECTIVE: BENEFITS OF PRIMA 2.0 • Shelves are easy to equip thanks to a folding front • Guide rail with a sliding surface • Available with three different front anchors • More stability with supporting strips to keep wide, round, or oval products securely in place • Special fixation ensures that products don’t slip sideways • Available for any shelf depth and type • Quick and easy relocation of the product pushers • Available with or without “Slow Feed” • Width can be individually adapted to fit any product