Tony’s Chocolonely, known among other things for chocolate bars with creative flavors, but above all for their mission to produce chocolate 100% slave-free, has been able to greatly improve sales promotion and product presentation on the shelf together with our products.
When Tony’s approached us last October looking for a product presentation system in which the 180 g chocolate bars can be placed upright on the shelf, we were really excited. We were immediately enthusiastic about supporting Tony’s Chocolonely with our products. Not only because that meant meetings and product tests with delicious snacks for our project team (by the way, white chocolate with raspberry and popping candy became our favorite taste :) ), but because we would like to be part of the vision of a worldwide slave-free chocolate industry and would like to support it.
Despite bright colors and eye-catching packaging, Tony’s Chocolonely was not completely satisfied with the effect of their products on the shelves of the large food retailers. Our product pushers PRV + SF with sufficient spring force and a rear enlargement as well as shelf dividers PRIMA 3 + S (height 120 mm) were able to quickly remedy this and ensure an excellent brand presence. No external assembly team is required to install the system - the pusher and shelf dividers can be easily installed on the shelf by Tony’s sales representative.
In the meantime, thanks to the interplay of the colorful packaging design and the upright presentation of goods in more than 200 markets in Germany and Austria, the chocolate bars achieve an unbelievable long-distance effect and thus attract the attention of customers, which continues to strengthen sales. “We are completely satisfied and really happy to have found such a great business partner in Oechsle. We are not only impressed by the products, but also by the friendly contact and support provided by the staff", says Eske Tammen, Brand & Trade Marketeer at Tony’s Chocolonely, summing up the first joint project with Oechsle.
